InsideJapan
When InsideJapan was founded in 2000, the original concept wasn’t based around traditional tourism. They designed trips to get beneath the surface of Japanese life, trips that showcased local culture and packed in experiences their founders had loved most while living in Japan. InsideJapan call this style of travel cultural adventure. It’s the spirit that runs through everything they do.
When InsideJapan creates a cultural adventure, whether it’s a (genuinely) small group tour or a trip for independent travellers, there is a recipe. You’ll see the top sights, experience local life and culture and connect with our Insiders – their passionate, expert guides.
InsideJapan travellers buy lunch from vending machines, try sweet potato ice cream, drink sake and eat yakitori skewers in traditional pubs, walk the pilgrim trails and stay at family-run ryokan inns. They want to take every traveller somewhere they’ve never heard of, for every customer to experience what is normal to locals but wholly new to visitors.
InsideJapan’s Insiders are unrivalled. Whether they lead your group tour for two weeks or guide you through Tokyo for a day, the Insiders will show you things you wouldn’t have noticed and explain what’s happening around you.
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WHY WE RECOMMEND InsideJapan
Purpose-led and run on the principles of people, planet, profit. Every customer trip is offset. Certified Carbon Neutral. InsideJapan has a mission to protect travel for future generations.
InsideJapan guarantee that you'll have support every step of the way, offer 24/7 customer service and have a Japan-based customer experience team. That’s why 98% of their customers rate them as excellent or good.
Their tours are maximum 14 people, which means staying in traditional accommodation, using public transport. No buses. No flags.
For independent travellers, InsideJapan create a bespoke Infopack which contains everything you need to know about your trip and more. There are suggestions for day itineraries, attractions and expert tips.
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InsideJapan - Discover the Best of Japan
From £3,660 per person
14 nights- Board Basis - Mixed Meal Plan
- Packed with contrasts you are sure to get an insight into many aspects of Japan and its culture (past/present and future)
- Destinations include Tokyo | Hakone | Kyoto | Hiroshima | Osaka and Takayama
- Based on 2 adults sharing standard twin/double rooms
- Includes 6 nights in Japanese style accommodation
- Includes breakfast daily and 5 evening meals | All transport and airport transfers | Hakone Free Pass | Manaca transport card (2500 Yen credit)
- Includes private guide services in Tokyo and Kyoto (8 hours each) | Group walking tour of Gion | Half-day cycle ride in Takayama | Pocket Wi-Fi device and InsideJapan Info-Pack
- Excludes local transportation (unless otherwise specified) | Entrance fees | Baggage handling and luggage forwarding
- International flights are excluded but can be quoted from your preferred airport in your chosen cabin of travel
- Contact your Personal Travel Expert for a detailed quotation
- Multiple departure dates available in 2026
the InsideJapan difference
Cultural adventures by Japan specialists
Japan is a country that demands a deep knowledge. We work with InsideJapan to get to know you, find out what you want to experience and make recommendations for where and how that can happen. We’ll throw in places and experiences you’ll never have thought of, and co-create an itinerary matched to your budget and tastes. When you say it’s perfect, we’ll book everything.
Award winning Small Group Tours
InsideJapan claims their Insiders to be the best Japan guides in the world, and they have the awards to prove it. Made with the cultural adventure recipe, they take in top sights and slices of local life. The pace is good, and there’s plenty of time for independent exploration.
Travel as a force for good
InsideJapan wants travel to benefit the communities they live, travel and work. That’s why they run their business on B-Corp principles, why they give 5% of their profits to charity and why they won’t recommend any experience that has a negative impact on people, wildlife or places.
Exclusive experiences
InsideJapan knows Japan better than anyone else. And with 20 years experience in cultural adventures, you’ll get a glimpse of Japanese culture that’s rarely seen. For how many of your friends can say they we’re entertained by a Maiko in Kyoto, or stepped foot in a working Sumo stable?
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