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If you're looking for a specific style of holiday, we've got you covered. Our range of travel types includes honeymoons, family breaks and solo travel, as well as specialist trips focused on wellness, wildlife-watching and lots more.
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Bright, breezy, and welcoming, with a well-regarded seafood restaurant.
Sina Astor’s cool, clean design has a touch of a glossy ocean liner about it — appropriate for a hotel that looks out over a broad sandy beach and the azure waters of the Tyrrhenian Sea. If you wish to explore beyond the hotel, you can hire bicycles to pedal along the coast or into the shade of the pine forests that run behind the town.
Why we love Sina Astor
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High levels of service and personal touches make each guest feel this is a home from home
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Blend a beach break with a wellbeing escape, thanks to the lovely wellness spa
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Borrow an e-bike for effortless explorations of Viareggio
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Modern rooms are freshly styled with nautical touches
Rooms
The 76 rooms and suites have recently been redone in a clean modern style with classical details such as antique-style headboards and a neutral palette lifted by splashes of blue or green. The Viareggio Room feels bigger than it is thanks to the clever use of space, and has either a walk-in shower or a bathtub. Large windows offering glimpses of the sea are the main feature of the Versilia Room, though if panoramic vistas are essential, the Versilia Superior Sea View has a private terrace on which to sit and watch the sunset. Finally, the Family Versilia Annex Room sleeps three, perfect for a couple with their first child.
Compact but airy accommodation with contemporary bathrooms.
- air-conditioning
- bathtub or walk-in shower
- television
- Wi-Fi
- minibar*
- 18m²
Located in a newly renovated building next to the Sina Astor.
- air-conditioning
- bathtub and walk-in shower
- television
- Wi-Fi
- minibar*
- 30m²
Bright rooms with side sea views.
- air-conditioning
- walk-in shower
- television
- Wi-Fi
- minibar*
- 20m²
Comes with a private terrace where you can sit and look out over the ocean.
- air-conditioning
- bathtub and walk-in shower
- television
- Wi-Fi
- terrace
- minibar*
- 25m²
Facilities
The restaurant is well thought of for its typical Tuscan cuisine made with locally sourced ingredients, especially seafood, and whose terrace - shared with the bar - is a place to linger.
La Conchiglia
Start the day al fresco on the terrace with a choice of hot and cold dishes, then return later for local seafood specialities - made with super-fresh ingredients.
Sunset Bar
The ideal spot to savour a pre-dinner cocktail as the sun dips into the ocean. Sit outside to enjoy the cool, salt-scented evening breeze at the same time.
Open for breakfast, lunch and dinner the view out to sea from La Conchiglia is something to appreciate at any time of day.
What's Included
Breakfast at La Conchiglia.
Upgrade Options
Half Board (compulsory between 01 July and 23 August) • Breakfast and dinner at La Conchiglia.
There’s a wellness centre, complete with an inviting heated indoor pool lined with classical statues. There’s a sauna, Turkish bath and whirlpool to enjoy before or after a pampering wellness or beauty treatment.
Hire an e-bike to explore Viareggio or take a 4x4 excursion to see the famous Carrera marble quarries.
There are solar panels installed on the roof as part of an energy reduction programme.
There’s a children’s playroom with games and a TV open from 9am until 10pm.
A tourist tax is payable at this hotel.
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Call us on 0800 294 9704
Monday: 9am - 8pm
Tuesday: 9am - 8pm
Wednesday: 9am - 8pm
Thursday: 9am - 8pm
Friday: 9am - 8pm
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Sunday: 11am - 4pm