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Available until 8pm
Set on one of Viareggio’s most attractive stretches of coastline, this historic hotel provides a taste of classic beachside living.
With its distinctive misty-blue-and-white facade, the Palace Hotel is the epitome of old-school Italian seaside charm. Inside, behind the Liberty-style frontage, it’s just as appealing, particularly the ground-floor suite of parquet-floored lounges decorated with antique furniture, Old Masters, and Murano glass chandeliers.
Why we love Palace Hotel, Viareggio
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In the evening, the bar becomes the place to gather for a drink and views of the sun setting into the sea
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The rooftop terrace overlooks rows of pink and green parasols on the wide strip of sand
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It’s right on the beachfront in the heart of this lively seaside resort
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Bikes are available if you fancy cycling along the seashore
Rooms
The 73 rooms are in keeping with the style of the building, with high ceilings, period details and a colour scheme of soft blues, greys and golds. Classic Rooms look out to the back of the hotel, with views of the town and the hills behind. There’s also the opportunity to upgrade to a room with a limited sea view or one with a small balcony and side sea views.

On the first three storeys, with views inland or of adjacent buildings.
- air-conditioning
- bathtub with shower
- television
- Wi-Fi
- minibar
- 18m²

As per the Classic Rooms but with a side view of the sea.
- air-conditioning
- bathtub with shower
- television
- Wi-Fi
- minibar
- 18m²

On the second floor of the hotel with a side view of the waterfront road.
- air-conditioning
- bathtub with shower
- television
- Wi-Fi
- minibar
- 18m²

Top-floor rooms featuring a balcony or spacious terrace overlooking the coast and the Apuan Alps.
- air-conditioning
- bathtub with shower
- television
- Wi-Fi
- minibar
- 22m²

Bijou rooms featuring a single bed.
- air-conditioning
- bathtub with shower
- television
- Wi-Fi
- minibar
Facilities
- Restaurants & bars
- Board
- Activities
- Diving & Watersports
- Good to Know
Start your day with a hearty selection at the Belle Époque Breakfast Room. Tuscan treats are on offer at Decò Restaurant whilst the Blu Bar offers different summer and winter dining venues as well as a bar with wonderful sea views.
Belle Époque Breakfast Room
Start the morning under crystal chandeliers in the hotel’s breakfast room. There’s something for all tastes, from scrambled egg and bacon to homemade wholemeal croissants with vegan and gluten-free options.
Decò Restaurant
At the end of the day, the stylish Decò restaurant serves up light and summery Italian dishes with an emphasis on seafood, Tuscan and Versilian dishes.
Blu Bar Terrace Restaurant
With sweeping 180° sea views, this is the popular summer dining venue.
Blu Bar Terrace
Particularly popular in the evening for cocktails, a cold beer or a glass of wine, and perhaps a little dish of something to share, while admiring the sunset.
Blu Bar Bistrò
Open from October to April, the retro Blu Bar Bistrò is a popular spot for locals.
The Blu Bar Terrace and Restaurant is an inviting spot at any time of day thanks to the panoramic views over the sea, the town and hills beyond.
What's Included
Breakfast in the breakfast room.
Upgrade Options
Half Board • Breakfast in the breakfast room • Dinner at Decò.
Explore Viareggio's Art Deco promenade on foot or by bike, visit the art galleries of nearby Pietrasanta or go shopping in glamorous Forte dei Marmi.
The hotel has an arrangement with 'La Pace' beachfront swimming pool that is located right in front of the hotel.
Minimum stay: 7 nights 24 Jul-20 Aug.
A tourist tax is available at this hotel.
Beach facilities are available from 15 May to 30 Sep, weather permitting.
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